Win rate

Quotes won over quotes issued, by price band, segment and rep.

Why it matters

Win rate by price band is the cleanest read on whether price and value are in line. A drop with deal size and cycle time moving is a pricing problem, not a pipeline one.

Act when

A drop over x points, or a jump over y

Thresholds are set per business; the ones written as x and y are placeholders your team fills in.

What it may signal

Price and value out of line, or aggressive rivals.

What to do

The templates that respond when this metric moves.

How it’s defined

Formula
count('Won') / count('Quoted')
Required context
Quotes, CRM outcomes
Dimensions
Price band, Segment, Rep
Cadence
Reviewed monthly
Lineage
Every value traces to the invoice line or governing record it was computed from.
Use in
Alerts: an agent watches it against a rule and alerts you when it trips. Against plan: tracked against the target, with the bridge that says what moved it. After a decision: measured against what the model said the decision would deliver.

Relevant industries

All industries

See Win rate on your commercial data.

We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.

Plate B2 · Series 2026