Sales cycle time

Days from quote to order, by segment and by whether an approval was needed.

Why it matters

Days from quote to order lengthen when approvals stack up or customers hesitate on price. Split by approval path, it shows which.

Act when

Rising days or months

Thresholds are set per business; the ones written as x and y are placeholders your team fills in.

What it may signal

Customer indecision, pricing delays in approval.

What to do

The templates that respond when this metric moves.

How it’s defined

Formula
avg(datediff("day", 'Quote date', 'Order date'))
Required context
Quotes, Orders, Approval workflow
Dimensions
Segment, Approval path, Rep
Cadence
Reviewed monthly
Lineage
Every value traces to the invoice line or governing record it was computed from.
Use in
Alerts: an agent watches it against a rule and alerts you when it trips.

Relevant industries

All industries

See Sales cycle time on your commercial data.

We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.

Plate B2 · Series 2026