Product mix shift
Each family’s share of revenue against the prior period, and the margin effect of the shift.
Why it matters
Mix decides margin as surely as price. A shift toward lower-margin families can meet the revenue plan and miss the margin plan at the same time.
Act when
A shift of x points or more in key lines
Thresholds are set per business; the ones written as x and y are placeholders your team fills in.
What it may signal
Preference drift, obsolete SKUs.
What to do
The templates that respond when this metric moves.
How it’s defined
- Formula
sum('Net revenue', group_by='Family') / sum('Net revenue')- Required context
- Invoice lines
- Dimensions
- Family, Channel
- Cadence
- Reviewed monthly
- Lineage
- Every value traces to the invoice line or governing record it was computed from.
- Use in
- Alerts: an agent watches it against a rule and alerts you when it trips. Against plan: tracked against the target, with the bridge that says what moved it.
Relevant industries
All industries
See Product mix shift on your commercial data.
We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.