Average selling price
Revenue over units by family and channel, so mix and discount moves show against list.
Why it matters
Average selling price blends mix and discounting, so it moves before margin does. Read against list, it shows whether the channel or the discount is doing the moving.
Act when
A change over x% month over month
Thresholds are set per business; the ones written as x and y are placeholders your team fills in.
What it may signal
Channel mix shift, weak discount control.
What to do
The templates that respond when this metric moves.
- Discount corridor optimizationtemplate
- Mix and volume plan by channeltemplate
How it’s defined
- Formula
sum('Net revenue') / sum('Units')- Required context
- Invoice lines
- Dimensions
- Family, Channel, Region
- Cadence
- Reviewed monthly
- Lineage
- Every value traces to the invoice line or governing record it was computed from.
- Use in
- Alerts: an agent watches it against a rule and alerts you when it trips. Against plan: tracked against the target, with the bridge that says what moved it.
Relevant industries
All industries
See Average selling price on your commercial data.
We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.