Churn risk after a price change
Which accounts are likely to reduce or leave after an increase, from past responses, so the plan protects them or prices them knowingly.
The business question
Which accounts are likely to reduce or leave after an increase?
What it does
Scores churn risk per account from past responses to price changes and lists at-risk accounts by increase band. Protection flags feed the increase plan so accounts are protected or priced knowingly.
What’s inside
Composed from the platform’s own objects, so it is a configuration you can open, not a document.
- Model: churn risk
- View: at-risk accounts by increase band
- Ruleset: protection flags
Uses these metrics
The measures that call for this template when they move, each with its own page.
- Price increase realizationMetricAct when: Below 70% of announced on any segment at 90 days
Commercial context required
What Revomo reads to run it. Everything else in the template is derived from these records.
- The governed commercial context: customers, products, transactions, prices, costs and agreements
Relevant industries
See this template in Revomo.
We will show the Churn risk after a price change running on representative data, or on a slice of your own, and what it would take to run it on yours.