Promotion depth and timing
How deep and how long a temporary price reduction should run to move the volume it is meant to, without paying for the volume that would come anyway.
The business question
How deep and how long should a promotion run to move the volume it is meant to?
What it does
Optimizes depth and duration against a promotion-response model and shows incremental margin by design, so the promotion pays for the volume it moves and not for the volume that would come anyway.
What’s inside
Composed from the platform’s own objects, so it is a configuration you can open, not a document.
- Optimizer: depth and duration
- Model: promotion response
- View: incremental margin by design
Commercial context required
What Revomo reads to run it. Everything else in the template is derived from these records.
- The governed commercial context: customers, products, transactions, prices, costs and agreements
Relevant industries
See this template in Revomo.
We will show the Promotion depth and timing running on representative data, or on a slice of your own, and what it would take to run it on yours.