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Revomo Blog: pricing and margin, in practice
Where margin leaks, why price increases fail to land, who should own the number, and what governed commercial execution looks like once it leaves the spreadsheet.
Admitting the Spreadsheet Is Broken Is the Easy Part
Everyone agrees the pricing spreadsheet is broken. The hard part is choosing what replaces it: why the usual fixes stall, and how to write the job before picking the tool.
What Pricing Looks Like When It Lives in Spreadsheets
If your pricing lives in spreadsheets, it doesn’t actually live anywhere. What Excel-based pricing really costs, and the five things a real pricing system has to do.
Pricing Guidance 101 - Guidance Your Sales Team Will Actually Use
Give a rep one number and a max discount and you’ve built a slippery slope. How to give sales a Target, Stretch, and Floor they’ll actually use.
Nobody Owns Pricing at Your Company. You’ve Decided To. Now What?
You don’t need a pricing team, you need three things, in order: a source of truth, one person who can say no, and a monthly rhythm.
Pricing in an Era of Cost Shocks: A Practical Framework for Margin Agility
Tariffs, energy spikes, supply shocks. A practical three-step framework for protecting margin when costs move against you.
The Price Waterfall - A Simple Primer and Why it Matters So Much
List price to pocket margin: what the price waterfall reveals, why averages lie, and where the first 2–3 points of margin recovery are hiding.
There Is No Such Thing as a Commodity. Only Commoditized Thinking.
“We’re basically a commodity” is a decision dressed up as an observation. Why commoditized thinking, not the market, erodes your pricing power.
The Price Conversation You're Not Having with Your Best Customers
Your most loyal customers are often your most under-priced. And they're usually willing to pay more; if you can articulate why.
How to Build a Simple Value Map for Any B2B Product or SKU
Value-based pricing is the gold standard and the hardest to execute. A two-axis value map (value drivers against competitive position) gives any B2B product or SKU a working answer without a research program.
The Three Primary Pricing Methods Every B2B Company Uses (Intentionally or Not)
Every price your company quotes can be traced back to one of three primary methods. You might not have named them. You might not have chosen them.
Who Actually Owns Pricing in Your Company? (The Answer Might Surprise You)
If everyone owns pricing, no one does. And the result is margin erosion hiding in plain sight.
The 5 Biggest Pricing Myths in B2B Manufacturing & Distribution
“The market sets the price” is not a pricing strategy. It’s a margin-surrender strategy.
Why Pricing Is the Most Underrated Profit Lever in B2B
A 1% improvement in realized price outperforms a 1% increase in every other profit lever a company has, by far. Here’s why B2B pricing is the fastest path to margin.
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- Admitting the Spreadsheet Is Broken Is the Easy PartPricing Systems
- What Pricing Looks Like When It Lives in SpreadsheetsPricing Systems
- Pricing Guidance 101 - Guidance Your Sales Team Will Actually UsePrice Realization
- Nobody Owns Pricing at Your Company. You’ve Decided To. Now What?Pricing Ownership
- Pricing in an Era of Cost Shocks: A Practical Framework for Margin AgilityPrice Realization
- The Price Waterfall - A Simple Primer and Why it Matters So MuchPrice Realization
- There Is No Such Thing as a Commodity. Only Commoditized Thinking.Pricing Strategy
- The Price Conversation You're Not Having with Your Best CustomersPricing Strategy
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Admitting the Spreadsheet Is Broken Is the Easy Part
Everyone agrees the pricing spreadsheet is broken. The hard part is choosing what replaces it: why the usual fixes stall, and how to write the job before picking the tool.
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