Practical writing on margin leakage, price realization and commercial execution for manufacturers and distributors.https://revomo.ai/en-ushttps://revomo.ai/blog/admitting-the-spreadsheet-is-broken-is-the-easy-part/https://revomo.ai/blog/admitting-the-spreadsheet-is-broken-is-the-easy-part/Everyone agrees the pricing spreadsheet is broken. The hard part is choosing what replaces it: why the usual fixes stall, and how to write the job before picking the tool.Tue, 22 Sep 2026 00:00:00 GMTPricing SystemsAlex Hoffhttps://revomo.ai/blog/what-pricing-looks-like-when-it-lives-in-spreadsheets/https://revomo.ai/blog/what-pricing-looks-like-when-it-lives-in-spreadsheets/If your pricing lives in spreadsheets, it doesn’t actually live anywhere. What Excel-based pricing really costs, and the five things a real pricing system has to do.Tue, 02 Jun 2026 00:00:00 GMTPricing SystemsAlex Hoffhttps://revomo.ai/blog/pricing-guidance-101/https://revomo.ai/blog/pricing-guidance-101/Give a rep one number and a max discount and you’ve built a slippery slope. How to give sales a Target, Stretch, and Floor they’ll actually use.Wed, 20 May 2026 00:00:00 GMTPrice RealizationAlex Hoffhttps://revomo.ai/blog/nobody-owns-pricing-at-your-company-youve-decided-to-now-what/https://revomo.ai/blog/nobody-owns-pricing-at-your-company-youve-decided-to-now-what/You don’t need a pricing team, you need three things, in order: a source of truth, one person who can say no, and a monthly rhythm.Thu, 14 May 2026 00:00:00 GMTPricing OwnershipAlex Hoffhttps://revomo.ai/blog/pricing-in-an-era-of-cost-shocks-a-practical-framework-for-margin-agility/https://revomo.ai/blog/pricing-in-an-era-of-cost-shocks-a-practical-framework-for-margin-agility/Tariffs, energy spikes, supply shocks. A practical three-step framework for protecting margin when costs move against you.Tue, 05 May 2026 00:00:00 GMTPrice RealizationAlex Hoffhttps://revomo.ai/blog/the-price-waterfall-a-simple-primer-and-why-it-matters-so-much/https://revomo.ai/blog/the-price-waterfall-a-simple-primer-and-why-it-matters-so-much/List price to pocket margin: what the price waterfall reveals, why averages lie, and where the first 2–3 points of margin recovery are hiding.Tue, 21 Apr 2026 00:00:00 GMTPrice RealizationAlex Hoffhttps://revomo.ai/blog/there-is-no-such-thing-as-a-commodity-only-commoditized-thinking/https://revomo.ai/blog/there-is-no-such-thing-as-a-commodity-only-commoditized-thinking/“We’re basically a commodity” is a decision dressed up as an observation. Why commoditized thinking, not the market, erodes your pricing power.Tue, 14 Apr 2026 00:00:00 GMTPricing StrategyAlex Hoffhttps://revomo.ai/blog/the-price-conversation-youre-not-having-with-your-best-customers/https://revomo.ai/blog/the-price-conversation-youre-not-having-with-your-best-customers/Your most loyal customers are often your most under-priced. And they're usually willing to pay more; if you can articulate why.Thu, 09 Apr 2026 00:00:00 GMTPricing StrategyAlex Hoffhttps://revomo.ai/blog/how-to-build-a-simple-value-map-for-any-b2b-product-or-sku/https://revomo.ai/blog/how-to-build-a-simple-value-map-for-any-b2b-product-or-sku/Value-based pricing is the gold standard and the hardest to execute. A two-axis value map (value drivers against competitive position) gives any B2B product or SKU a working answer without a research program.Mon, 30 Mar 2026 00:00:00 GMTPricing StrategyAlex Hoffhttps://revomo.ai/blog/the-three-primary-pricing-methods-every-b2b-company-uses-intentionally-or-not/https://revomo.ai/blog/the-three-primary-pricing-methods-every-b2b-company-uses-intentionally-or-not/Every price your company quotes can be traced back to one of three primary methods. You might not have named them. You might not have chosen them.Tue, 17 Mar 2026 00:00:00 GMTPricing StrategyAlex Hoffhttps://revomo.ai/blog/who-actually-owns-pricing-in-your-company-the-answer-might-surprise-you/https://revomo.ai/blog/who-actually-owns-pricing-in-your-company-the-answer-might-surprise-you/If everyone owns pricing, no one does. And the result is margin erosion hiding in plain sight.Tue, 10 Mar 2026 00:00:00 GMTPricing OwnershipAlex Hoffhttps://revomo.ai/blog/the-5-biggest-pricing-myths-in-b2b-manufacturing-distribution/https://revomo.ai/blog/the-5-biggest-pricing-myths-in-b2b-manufacturing-distribution/“The market sets the price” is not a pricing strategy. It’s a margin-surrender strategy.Tue, 03 Mar 2026 00:00:00 GMTPricing StrategyAlex Hoffhttps://revomo.ai/blog/why-pricing-is-the-most-underrated-profit-lever-in-b2b/https://revomo.ai/blog/why-pricing-is-the-most-underrated-profit-lever-in-b2b/A 1% improvement in realized price outperforms a 1% increase in every other profit lever a company has, by far. Here’s why B2B pricing is the fastest path to margin.Thu, 26 Feb 2026 00:00:00 GMTPricing StrategyAlex Hoff