The mix decides, not the rate
A blend can fall while every route holds or improves. It is a composition effect, so no route owner has anything to explain and no review catches it.
Arithmetic on Grainger's own FY2025 segment tables, not a Grainger conclusion: High-Touch gross margin fell 17 basis points, Endless Assortment ROSE 48, and the blend still fell 28, because the lower-margin route grew 15.7% against 2.0%. Hold both 2024 rates constant, apply 2025 sales, and about 88% of that decline is mix.2