# Announce five points and land five points

> Most price increases leak away through exceptions, overrides and quiet grandfathering. Run the increase as a governed action with corridors, exceptions and approvals.

Source: https://revomo.ai/solutions/price-increases-that-stick/

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Solutions · Price increases that stick

## Announce five points. Land five points.

Most increases leak away through exceptions, overrides and quiet grandfathering. Revomo runs the increase as a governed action, corridors, exceptions and approvals that hold after the announcement.
[See Revomo in action](https://revomo.ai/contact/)[Assess your margin opportunity](https://revomo.ai/margin-assessment/)

100–300 bps

Margin improvement target · industry-benchmarked

<24 hrs

To re-price a portfolio

5–10 days

First module live · full go-live 6–10 wks

The problem

### The gap between announced and realized is where increases go to die.

Exceptions eat the increase “Every regional VP had a reason.” One-off concessions each look small; together they quietly convert a 6% announcement into 2% realization.

The old price never dies “Half the June orders shipped on the old list.” Without effective dates enforced downstream, the ERP, the reps and the price file disagree for a quarter.

Nobody tracks what actually landed “We announced it, didn’t we get it?” Announced-versus-realized never gets measured, so the same leak repeats every cycle.

Price Action Center: Northeast Distribution Cost Recovery

Northeast Distribution Cost Recovery Approved · ready to publish

Scope Northeast · Distributor channel · 184 customers · 1,842 SKUs Action +3.0% market-list update + lane-based freight adjustment Effective October 1, 2026 Impact +$184K GM annually Exceptions 37 contract-protected items Inherited list PL-MKT-AH-DIST Overrides 26 customer accounts

Draft Validate Approve Publish

Validation: **passed** · 0 conflicts Approvals: **2 of 2** complete Publish targets: **ERP · CRM · Quote guidance**
Publish price action

RV·2026·S3 · The increase as an object

### One governed action, not a thousand edits

The increase is a scoped price action: segments, amounts, effective dates and exceptions explicit, validated, approved on the record, and published to every system at once.
- Scope and effective dates enforced downstream
- Exceptions on the record, not in inboxes
- Publish to ERP, CRM and quote guidance in one motion

RV·2026·S3 · Rule engine

### Policies that outlive the announcement

Corridors, exception caps and protected-item holdouts run as standing rules, enforced on every quote and order after the increase ships, which is where realization is actually won.
- Corridor floors block silent giveback at quote time
- Exception caps require justification, routed and logged
- Contract-protected items honored to term, automatically

Business Rule Engine, pricing policies

RULE·CORR·02 **Distribution corridor floor** Active

IF segment = Distribution AND discount > 12% of list

→ block below floor · route to RVP approval

last fired 2h ago · 41 evaluations this week

RULE·INCR·07 **Increase exception cap** Active

IF exception > 100 bps off announced increase

→ require written justification · route to pricing owner

last fired yesterday · 6 exceptions on record

RULE·PROT·01 **Contract-protected holdout** Active

IF item on agreement with price protection in term

→ hold out of mass updates · honor to renewal

37 items currently protected

RULE·FRT·04 **Freight surcharge auto-apply** Draft

IF lane cost index moves > 5% for 2 consecutive weeks

→ stage lane-based surcharge for approval

awaiting finance sign-off

Illustrative preview · not connected to live data

Response Planner: Northeast cost recovery

Current pocket margin

$2.06M

Plan pocket margin

$2.24M

Expected recovery

+$184K

Volume impact

−1.2%

Response levers

** Market-list update +3.0% **+$92K** Applied by segment · net of protected items · volume −0.9% ** Lane freight adjustment **+$76K** Re-based to current lane costs · volume −0.3% ** Discount corridor tightened **+$16K** Floor raised to model floor · no volume effect
Contract-protected items **held out** 37 items excluded · honored to term

Current Freight only Recommended

Pocket margin run-rate · plan effective Oct 1

Every lever ties to a governing record · PL‑MKT‑AH‑DIST · FRT‑LANE‑Q4 · AGR‑1041

Margin floor **maintained** Volume decline **within 2% limit**
Create governed price action

RV·2026·S3 · Track the landing

### Watch the increase land against target

Realization is tracked from day one: the run-rate trajectory against the plan, by segment, so drift is a Tuesday alert, not a quarter-end autopsy.
- Announced vs realized, measured continuously
- Guardrails on margin floor and volume, visible
- Drift routes back into the next action

How it runs

### From announcement to realization, governed end to end

Step 01 **Scope the increase** Segments, amounts, effective dates and the exception list, explicit and modeled before anything ships. [Price Management →](https://revomo.ai/platform/#price-management)

Step 02 **Govern the follow-through** Corridors and exception rules enforce the increase on every subsequent quote and order. [Rule Engine · Price Management →](https://revomo.ai/platform/#price-management)

Step 03 **Measure realization** Announced versus realized by segment, with drift flagged while it can still be corrected. [Analytics & Insights →](https://revomo.ai/platform/#analytics-insights)

FAQ

### The questions commercial leaders ask first

How do you stop the exception spiral without freezing the business?

Exceptions are allowed, on the record, within caps, with justification and routing. The spiral dies not because concessions stop, but because they stop being invisible. What about accounts that were quietly grandfathered years ago?

The waterfall exposes them, standing overrides show up as named leakage with the record behind them, so grandfathering becomes a decision instead of an accident. Will sales accept this?

Reps get something in return: floor, target and stretch on every quote with instant in-corridor approval. Most quotes never need a human approval at all, only the true exceptions do.

### Make the next increase land.

Bring last cycle’s announced-versus-realized. We will show you where it leaked, and how the next one holds.
[See Revomo in action](https://revomo.ai/contact/)[Assess your margin opportunity](https://revomo.ai/margin-assessment/)

Plate S3 · Series 2026 · Solutions · RV·2026·S3