# Promotion depth and timing: optimization template > How deep and how long a temporary price reduction should run to move the volume it is meant to, without paying for the volume that would come anyway. Source: https://revomo.ai/marketplace/templates/promotion-optimization/ --- [Marketplace](https://revomo.ai/marketplace/)[Explore](https://revomo.ai/marketplace/)[Templates](https://revomo.ai/marketplace/templates/)[Metrics](https://revomo.ai/marketplace/metrics/) Marketplace - [Explore](https://revomo.ai/marketplace/) - [Templates](https://revomo.ai/marketplace/templates/) - [Metrics](https://revomo.ai/marketplace/metrics/) Business need - [Margin Leakage](https://revomo.ai/marketplace/collections/margin-leakage/) - [Cost Recovery](https://revomo.ai/marketplace/collections/cost-recovery/) - [Price Increase](https://revomo.ai/marketplace/collections/annual-price-increase/) - [Quote & Deal Performance](https://revomo.ai/marketplace/collections/quote-deal-performance/) - [Contract Renewal](https://revomo.ai/marketplace/collections/contract-renewal/) - [Rebates & Incentives](https://revomo.ai/marketplace/collections/rebates-incentives/) - [Market Response](https://revomo.ai/marketplace/collections/market-response/) Industry - [Industrial distribution](https://revomo.ai/marketplace/templates/?industry=distribution) - [Machinery & industrial products](https://revomo.ai/marketplace/templates/?industry=machinery) - [Building products](https://revomo.ai/marketplace/templates/?industry=building) - [Chemicals & materials](https://revomo.ai/marketplace/templates/?industry=chemicals) Search Marketplace - [Marketplace](https://revomo.ai/marketplace/) - [Templates](https://revomo.ai/marketplace/templates/) - [Optimization](https://revomo.ai/marketplace/templates/?category=optimization) - Template ## Promotion depth and timing How deep and how long a temporary price reduction should run to move the volume it is meant to, without paying for the volume that would come anyway. [See the Promotion depth and timing in Revomo →](https://revomo.ai/contact/?source=marketplace&type=template&artifact=promotion-optimization&name=Promotion+depth+and+timing&collection=rebates-incentives) ### The business question How deep and how long should a promotion run to move the volume it is meant to? ### What it does Optimizes depth and duration against a promotion-response model and shows incremental margin by design, so the promotion pays for the volume it moves and not for the volume that would come anyway. ### What’s inside Composed from the platform’s own objects, so it is a configuration you can open, not a document. - Optimizer: depth and duration - Model: promotion response - View: incremental margin by design ### Commercial context required What Revomo reads to run it. Everything else in the template is derived from these records. - The governed commercial context: customers, products, transactions, prices, costs and agreements ### Relevant industries [Industrial distribution](https://revomo.ai/marketplace/templates/?industry=distribution)[Building products](https://revomo.ai/marketplace/templates/?industry=building) Type Template Category [Optimization](https://revomo.ai/marketplace/templates/?category=optimization) Industries Industrial distribution, Building products Business need [Rebates & Incentives](https://revomo.ai/marketplace/collections/rebates-incentives/) Composed of 3 platform objects [See this in Revomo →](https://revomo.ai/contact/?source=marketplace&type=template&artifact=promotion-optimization&name=Promotion+depth+and+timing&collection=rebates-incentives) On representative data, or a slice of your own. ### Related templates - Commercial Data & Context #### [Rebate accrual model](https://revomo.ai/marketplace/templates/rebate-accrual/) Accruals by program, tier and period, retroactive or incremental, reconciled to what was paid. Distribution, Building products, Chemicals · Uses 1 metric - Analysis & Diagnostics #### [Rebate program effectiveness](https://revomo.ai/marketplace/templates/rebate-effectiveness/) Growth against accrual by program and account: who grew for the rebate, who was paid for volume they would have shipped anyway. Distribution, Building products, Chemicals · Uses 2 metrics - Planning & Scenarios #### [Rebate program redesign](https://revomo.ai/marketplace/templates/rebate-redesign/) Retroactive to incremental, tier restructuring and the accrual shift, tested on last year’s volume before it goes to customers. Distribution, Building products, Chemicals · Uses 2 metrics ### See this template in Revomo. We will show the Promotion depth and timing running on representative data, or on a slice of your own, and what it would take to run it on yours. [See this on your commercial data →](https://revomo.ai/contact/?source=marketplace&type=template&artifact=promotion-optimization&name=Promotion+depth+and+timing&collection=rebates-incentives)[All templates](https://revomo.ai/marketplace/templates/)