# Win rate: pricing metric definition, thresholds and response

> Quotes won over quotes issued, by price band, segment and rep. When to act, what a move may signal, and the Revomo templates that respond.

Source: https://revomo.ai/marketplace/metrics/win-rate/

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[Marketplace](https://revomo.ai/marketplace/)[Explore](https://revomo.ai/marketplace/)[Templates](https://revomo.ai/marketplace/templates/)[Metrics](https://revomo.ai/marketplace/metrics/)

Marketplace
- [Explore](https://revomo.ai/marketplace/)
- [Templates](https://revomo.ai/marketplace/templates/)
- [Metrics](https://revomo.ai/marketplace/metrics/)

Business need
- [Margin Leakage](https://revomo.ai/marketplace/collections/margin-leakage/)
- [Cost Recovery](https://revomo.ai/marketplace/collections/cost-recovery/)
- [Price Increase](https://revomo.ai/marketplace/collections/annual-price-increase/)
- [Quote & Deal Performance](https://revomo.ai/marketplace/collections/quote-deal-performance/)
- [Contract Renewal](https://revomo.ai/marketplace/collections/contract-renewal/)
- [Rebates & Incentives](https://revomo.ai/marketplace/collections/rebates-incentives/)
- [Market Response](https://revomo.ai/marketplace/collections/market-response/)

Industry
- [Industrial distribution](https://revomo.ai/marketplace/templates/?industry=distribution)
- [Machinery & industrial products](https://revomo.ai/marketplace/templates/?industry=machinery)
- [Building products](https://revomo.ai/marketplace/templates/?industry=building)
- [Chemicals & materials](https://revomo.ai/marketplace/templates/?industry=chemicals)

Search Marketplace

- [Marketplace](https://revomo.ai/marketplace/)
- [Metrics](https://revomo.ai/marketplace/metrics/)
- [Deals & Commercial Execution](https://revomo.ai/marketplace/metrics/?category=deals)
- Metric

## Win rate

Quotes won over quotes issued, by price band, segment and rep.
[See Win rate in Revomo →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=win-rate&name=Win+rate&collection=quote-deal-performance)

### Why it matters

Win rate by price band is the cleanest read on whether price and value are in line. A drop with deal size and cycle time moving is a pricing problem, not a pipeline one.

### Act when

A drop over x points, or a jump over y

Thresholds are set per business; the ones written as x and y are placeholders your team fills in.

### What it may signal

Price and value out of line, or aggressive rivals.

### What to do

The templates that respond when this metric moves.
- [Win probability for quotes](https://revomo.ai/marketplace/templates/win-probability/)*template*
- [Quote guidance bands](https://revomo.ai/marketplace/templates/quote-guidance/)*template*

### How it’s defined

Formula
`count('Won') / count('Quoted')`

Required context
Quotes, CRM outcomes

Dimensions
Price band, Segment, Rep

Cadence
Reviewed monthly

Lineage
Every value traces to the invoice line or governing record it was computed from.

Use in
**Alerts**: an agent watches it against a rule and alerts you when it trips. **Against plan**: tracked against the target, with the bridge that says what moved it. **After a decision**: measured against what the model said the decision would deliver.

### Relevant industries

All industries

Type
Metric

Category
[Deals & Commercial Execution](https://revomo.ai/marketplace/metrics/?category=deals)

Use in
Alerts · Against plan · After a decision

Cadence
Monthly

Industries
All industries

Business need
[Quote & Deal Performance](https://revomo.ai/marketplace/collections/quote-deal-performance/)

[See this in Revomo →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=win-rate&name=Win+rate&collection=quote-deal-performance) Defined, monitored and connected to action, on representative data or your own.

### Related metrics

- Deals & Commercial Execution #### [Average deal size](https://revomo.ai/marketplace/metrics/deal-size/) Won quote value per deal, by segment and rep. **Act when**A change of x% either way Alerts
- Deals & Commercial Execution #### [Sales cycle time](https://revomo.ai/marketplace/metrics/cycle-time/) Days from quote to order, by segment and by whether an approval was needed. **Act when**Rising days or months Alerts
- Deals & Commercial Execution #### [Quote guidance adherence](https://revomo.ai/marketplace/metrics/guidance-adherence/) Quotes priced inside the target and floor bands, and the win rate inside against outside. **Act when**Below 80%, or a higher win rate outside the band than inside Alerts · After a decision

### See Win rate on your commercial data.

We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.
[See this on your commercial data →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=win-rate&name=Win+rate&collection=quote-deal-performance)[All metrics](https://revomo.ai/marketplace/metrics/)