# Sales cycle time: pricing metric definition, thresholds and response

> Days from quote to order, by segment and by whether an approval was needed. When to act, what a move may signal, and the Revomo templates that respond.

Source: https://revomo.ai/marketplace/metrics/cycle-time/

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Business need
- [Margin Leakage](https://revomo.ai/marketplace/collections/margin-leakage/)
- [Cost Recovery](https://revomo.ai/marketplace/collections/cost-recovery/)
- [Price Increase](https://revomo.ai/marketplace/collections/annual-price-increase/)
- [Quote & Deal Performance](https://revomo.ai/marketplace/collections/quote-deal-performance/)
- [Contract Renewal](https://revomo.ai/marketplace/collections/contract-renewal/)
- [Rebates & Incentives](https://revomo.ai/marketplace/collections/rebates-incentives/)
- [Market Response](https://revomo.ai/marketplace/collections/market-response/)

Industry
- [Industrial distribution](https://revomo.ai/marketplace/templates/?industry=distribution)
- [Machinery & industrial products](https://revomo.ai/marketplace/templates/?industry=machinery)
- [Building products](https://revomo.ai/marketplace/templates/?industry=building)
- [Chemicals & materials](https://revomo.ai/marketplace/templates/?industry=chemicals)

Search Marketplace

- [Marketplace](https://revomo.ai/marketplace/)
- [Metrics](https://revomo.ai/marketplace/metrics/)
- [Deals & Commercial Execution](https://revomo.ai/marketplace/metrics/?category=deals)
- Metric

## Sales cycle time

Days from quote to order, by segment and by whether an approval was needed.
[See Sales cycle time in Revomo →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=cycle-time&name=Sales+cycle+time&collection=quote-deal-performance)

### Why it matters

Days from quote to order lengthen when approvals stack up or customers hesitate on price. Split by approval path, it shows which.

### Act when

Rising days or months

Thresholds are set per business; the ones written as x and y are placeholders your team fills in.

### What it may signal

Customer indecision, pricing delays in approval.

### What to do

The templates that respond when this metric moves.
- [Win, loss and quote velocity](https://revomo.ai/marketplace/templates/win-loss/)*template*
- [Quote guidance bands](https://revomo.ai/marketplace/templates/quote-guidance/)*template*

### How it’s defined

Formula
`avg(datediff("day", 'Quote date', 'Order date'))`

Required context
Quotes, Orders, Approval workflow

Dimensions
Segment, Approval path, Rep

Cadence
Reviewed monthly

Lineage
Every value traces to the invoice line or governing record it was computed from.

Use in
**Alerts**: an agent watches it against a rule and alerts you when it trips.

### Relevant industries

All industries

Type
Metric

Category
[Deals & Commercial Execution](https://revomo.ai/marketplace/metrics/?category=deals)

Use in
Alerts

Cadence
Monthly

Industries
All industries

Business need
[Quote & Deal Performance](https://revomo.ai/marketplace/collections/quote-deal-performance/)

[See this in Revomo →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=cycle-time&name=Sales+cycle+time&collection=quote-deal-performance) Defined, monitored and connected to action, on representative data or your own.

### Related metrics

- Deals & Commercial Execution #### [Win rate](https://revomo.ai/marketplace/metrics/win-rate/) Quotes won over quotes issued, by price band, segment and rep. **Act when**A drop over x points, or a jump over y Alerts · Against plan · After a decision
- Deals & Commercial Execution #### [Average deal size](https://revomo.ai/marketplace/metrics/deal-size/) Won quote value per deal, by segment and rep. **Act when**A change of x% either way Alerts
- Deals & Commercial Execution #### [Quote guidance adherence](https://revomo.ai/marketplace/metrics/guidance-adherence/) Quotes priced inside the target and floor bands, and the win rate inside against outside. **Act when**Below 80%, or a higher win rate outside the band than inside Alerts · After a decision

### See Sales cycle time on your commercial data.

We will show how Revomo defines, monitors and connects this metric to commercial action, using representative data or your own.
[See this on your commercial data →](https://revomo.ai/contact/?source=marketplace&type=metric&artifact=cycle-time&name=Sales+cycle+time&collection=quote-deal-performance)[All metrics](https://revomo.ai/marketplace/metrics/)