# Revenue & Margin. Realized. > Grow revenue and protect margin with connected planning, pricing and execution. AI-native pricing and revenue management, built for manufacturers and distributors. Source: https://revomo.ai/ --- AI-Native Pricing & Revenue Management ## Revenue & Margin. Realized. Grow revenue and protect margin with connected planning, pricing and execution. Built for manufacturers and distributors. [See Revomo in action](https://revomo.ai/contact/)[Assess your margin opportunity](https://revomo.ai/margin-assessment/) See how a margin opportunity becomes an actionable recovery plan. How estimates work **Gap to target** The difference between current commercial performance and the defined target or policy for each driver. **Addressable opportunity** The portion of the gap that can be acted on within the next 12 months, after relevant contract restrictions and approved exceptions. **Expected realization** The assumed share of the addressable opportunity expected to be achieved after customer response and execution factors. In this demonstration, it is an assumption. **Estimated recovery** Addressable opportunity multiplied by expected realization. This is a modeled estimate, not a realized result. **Approved and realized** Approved plans have completed the required approval process. Realized outcomes are measured after execution. Amounts are pocket-margin dollars over the next 12 months; rates are % of gross list. Demonstration data. Strategy board · Margin Recovery Connections Variables Pause tour Demonstration data North Star Margin Recovery Potential After contract exclusions and expected customer response. **$14.60M** Estimated · next 12 months **2.48%** Estimated / gross list **21.53%** Projected margin / gross list Gap to target **$30.72M*** * Addressable **$21.40M*** * Estimated **$14.60M*** * Approved (simulated) **$0*** * Copilot briefing - *1* Estimated recovery opportunity: $14.60M over the next 12 months. - *2* The largest driver: cost increases not yet passed through, an estimated $4.38M. - *3* Big Box National: the largest segment estimate, $1.50M. - *4* Halvorsen: an estimated $420K across four drivers, $190K of it from cost. - *5* A four-change plan is proposed, awaiting approval. Leakage drivers Unrecovered cost increases **$4.38M** Estimated **30%** Share Leakage drivers Discounts above guidance **$3.50M** Estimated **24%** Share Leakage drivers Rebate overpayment **$2.34M** Estimated **16%** Share Leakage drivers Stale contract pricing **$1.90M** Estimated **13%** Share Leakage drivers Freight & surcharges not billed **$1.46M** Estimated **10%** Share Leakage drivers Manual price overrides **$1.02M** Estimated **7%** Share Segments Big Box × National Sales Channel · Region **$1.50M** Estimated **13.32%** Margin / gross list All drivers · $620K from cost Segments Big Box × West Sales Channel · Region **$1.48M** Estimated **12.99%** Margin / gross list All drivers · $580K from cost Segments Big Box × Southwest Sales Channel · Region **$1.18M** Estimated **14.43%** Margin / gross list All drivers · $440K from cost Accounts Halvorsen Building Supply Channel · Region · Customer **$420K** Estimated **12.10%** Margin / gross list 4 drivers · $190K from cost Accounts Meridian Home Centers Channel · Region · Customer **$310K** Estimated **13.05%** Margin / gross list 2 drivers · rebate and discounts Accounts Crestline Hardware Group Channel · Region · Customer **$240K** Estimated **13.60%** Margin / gross list 2 drivers · discounts and overrides Actions Proposed Halvorsen recovery plan **+$420K** Estimated impact 4 changes · margin / gross list 12.10% → 15.85% Actions Proposed Meridian recovery plan **+$310K** Estimated impact 2 changes · margin / gross list 13.05% → 16.35% Show the full board · 10 more cards × Step **1** of 5 North Star #### Margin Recovery Potential **$14.60M** Estimated, 12 months **$0** Approved (simulated) **19.05%** Margin / gross list **21.53%** Projected margin / gross list Copilot Estimated recovery opportunity: $14.60M over the next 12 months, after contract exclusions and expected customer response. Cost increases not yet passed through are the largest driver, and the top three segments are all Big Box. Two proposed plans, an estimated $730K, are awaiting approval. From gap to estimate Gap to target against each driver’s target or policy ****$30.72M** Addressable less contract locks and exceptions ****$21.40M** Estimated at expected realization ****$14.60M** Recovery plans Halvorsen recovery plan **+$420K** Meridian recovery plan **+$310K** Gap to target: the difference between current commercial performance and the defined target or policy for each driver. Addressable opportunity: the portion of the gap that can be acted on within the next 12 months, after relevant contract restrictions and approved exceptions. Expected realization: the assumed share of the addressable opportunity expected to be achieved after customer response and execution factors; in this demonstration it is an assumption. Estimated recovery: addressable opportunity multiplied by expected realization, a modeled estimate, not a realized result. Approved and realized: approved plans have completed the required approval process; realized outcomes are measured after execution. All amounts are pocket-margin dollars over the next 12 months. Rates are % of gross list; projected rates divide projected pocket margin by current gross list. Leakage drivers #### Unrecovered cost increases **$4.38M** Estimated recovery **$4.86M** Addressable **$5.12M** Gap to target Copilot Replacement cost runs 0.87 points of list above standard cost. Prices have not moved with it, so the next cost roll removes $5.12M of margin unless prices move first. Measured as cost increases since each item’s last price change, at replacement cost, net of increases already passed through. Leakage drivers #### Discounts above guidance **$3.50M** Estimated recovery **$6.20M** Addressable **$9.80M** Gap to target Copilot Deals priced below the guidance corridor for their segment and size. Most of the gap sits in quotes approved without a documented reason. Measured against the price-guidance corridor (floor and target) for the segment, product group and deal size. Leakage drivers #### Rebate overpayment **$2.34M** Estimated recovery **$3.05M** Addressable **$4.10M** Gap to target Copilot Rebates paid at tiers that accounts’ current volume no longer supports. Most correct at the next tier review. Measured as rebate paid above the tier the trailing-12-month volume qualifies for. Leakage drivers #### Stale contract pricing **$1.90M** Estimated recovery **$2.70M** Addressable **$5.60M** Gap to target Copilot Contract prices set before recent cost and list moves. Only contracts renewing in the next 12 months count as addressable. Measured against current guidance; addressable only at renewal or a contractual price window. Leakage drivers #### Freight & surcharges not billed **$1.46M** Estimated recovery **$2.85M** Addressable **$3.90M** Gap to target Copilot Freight absorbed and surcharges waived below policy thresholds, concentrated in small orders. Measured against freight and surcharge policy for order size and ship-to. Leakage drivers #### Manual price overrides **$1.02M** Estimated recovery **$1.74M** Addressable **$2.20M** Gap to target Copilot Rep overrides below the price floor without an approval on record. Measured as overrides below floor with no approval in the audit trail. Segments #### Big Box × National Sales Channel · Region **$1.50M** Estimated recovery **$51.65M** Gross list **13.32%** Margin / gross list **16.22%** Projected margin / gross list Copilot The largest segment estimate on the board, across all drivers; $620K of it comes from cost increases. Three accounts hold 65% of it. Drill down · accounts Halvorsen Building Supply 12.10% margin / gross list ****$420K** Meridian Home Centers 13.05% margin / gross list ****$310K** Crestline Hardware Group 13.60% margin / gross list ****$240K** 41 more accounts with an estimate ****$530K** Segments #### Big Box × West Sales Channel · Region **$1.48M** Estimated recovery **$46.30M** Gross list **12.99%** Margin / gross list **16.19%** Projected margin / gross list Copilot The lowest margin of the Big Box regions. Cost pass-through is its largest driver, an estimated $580K. Segments #### Big Box × Southwest Sales Channel · Region **$1.18M** Estimated recovery **$49.36M** Gross list **14.43%** Margin / gross list **16.82%** Projected margin / gross list Copilot The strongest Big Box region, with a smaller estimate. Accounts #### Halvorsen Building Supply Channel · Region · Customer **$420K** Estimated recovery **$11.20M** Gross list **12.10%** Margin / gross list **15.85%** Projected margin / gross list Copilot Four drivers account for an addressable $470K at Halvorsen. At the expected realization rates the estimate is $420K, and $190K of it comes from cost increases not yet passed through. Estimate by driver Unrecovered cost increases ****$190K** Discounts above guidance ****$110K** Rebate overpayment ****$80K** Freight not billed ****$40K** Accounts #### Meridian Home Centers Channel · Region · Customer **$310K** Estimated recovery **$9.40M** Gross list **13.05%** Margin / gross list **16.35%** Projected margin / gross list Copilot Meridian’s rebate tier is one step richer than its volume supports. The contract renews on Jan 1, which makes it addressable this year. Accounts #### Crestline Hardware Group Channel · Region · Customer **$240K** Estimated recovery **$8.70M** Gross list **13.60%** Margin / gross list **16.36%** Projected margin / gross list Copilot Spread across discounts above guidance and manual overrides. No plan proposed yet. Recovery plan Proposed #### Halvorsen recovery plan **+$420K** Estimated impact **4** Proposed changes Copilot Four proposed changes, an estimated $420K from $470K addressable, would move Halvorsen’s margin / gross list from 12.10% to 15.85%. Expected realization is a demonstration assumption. Proposed changes · estimated Pass through 3.8% resin cost increase, 412 items **+$190K** Bring three discounts back into guidance **+$110K** Rebate schedule to Tier 2 at review **+$80K** Bill freight on orders under $2,500 **+$40K** - **Draft price change** Price list, rebate and freight terms PC-1042 · draft - **Approval** Routed to Pricing Director by policy Approved - **Publish** Scheduled to ERP and CPQ Effective Nov 1 - **Track** Realized outcome, measured against the estimate after publish Create draft price change Simulated. Nothing is published. Recovery plan Proposed #### Meridian recovery plan **+$310K** Estimated impact **2** Proposed changes Copilot Two proposed changes, an estimated $310K: Meridian’s trailing volume qualifies for Tier 3, not Tier 2, so the rebate tier changes at the Jan 1 renewal ($250K), and two product groups return to discount guidance ($60K). Expected realization is a demonstration assumption. Proposed changes · estimated Rebate tier, Tier 2 → Tier 3 at renewal **+$250K** Discounts back into guidance on two product groups **+$60K** - **Draft price change** Price list, rebate and freight terms CT-0388 · draft - **Approval** Routed to Commercial Director by policy Approved - **Publish** Scheduled to ERP and CPQ Effective Jan 1 - **Track** Realized outcome, measured against the estimate after publish Create draft price change Simulated. Nothing is published. Strategy board workflow: patent pending The problem ### Margin leaks between list price and pocket price. Industrial distribution Machinery & industrial products Building products Chemicals & materials List price to pocket price · Building products Where list comes from Hover any bar for the reason Not every deduction is leakage. Revomo helps identify where commercial terms, policies and execution create recoverable opportunity. Every bar is a point of price. At the average S&P 1500 company, one point of price is worth about 8% of operating profit. McKinsey, The power of pricing, 2003 · Waterfall after Marn & Rosiello, HBR 1992 - **01**See #### Leakage is spread across systems. In this illustrative example, **7.5 points** leave after the invoice, **0.8×** the operating margin, and discounts, rebates, freight and exceptions are rarely assessed together. - **02**Decide #### Cost changes outpace pricing updates. Costs can move faster than price lists, contracts and quotes are reviewed, so margin erodes before a response is ready. - **03**Execute #### Approved decisions need coordinated execution. A change has to reach price lists, quotes, contracts and rebate programs consistently to hold. Revomo closes the loop.[Assess your margin opportunity →](https://revomo.ai/margin-assessment/) Free · NDA on request · five business days Our solution ### Find margin leakage. Choose the best response. Execute with control. Follow one account from the board above. Halvorsen Building Supply carries an estimated $420K recovery opportunity: where its price leaks, the plan proposed to recover it, and how the change is carried into prices once approved. 1 · Estimated opportunity 2 · Proposed action 3 · Approved change Margin Lens · Halvorsen Building Supply Share Open record Gross list $11.20M Addressable $470K Pocket margin $1.36M 12.10% margin / gross list Price-to-pocket waterfall · last 12 months Big Box list published dealer list $11.20M list National agreement ↳ Halvorsen national agreement $10.30M −$900K Deal discounts ↳ Discounts above guidance · $130K $9.74M −$560K Off-invoice rebates ↳ Rebate overpayment · $90K $9.12M −$620K Freight absorbed ↳ Freight not billed · $40K $8.85M −$270K Cost of goods ↳ Unrecovered cost increases · $210K $1.36M −$7.49M Pocket margin net of cost & every adjustment $1.36M margin Recommended response Pass through the cost increase, bring three deals back into guidance, move the rebate to the tier Halvorsen earns and bill freight under $2,500. Estimated recovery: **$420K** over 12 months, if approved. Open recovery plan → Illustrative preview · not connected to live data Response Planner · Halvorsen plan, proposed Compare Save scenario Current pocket margin $1.36M Plan pocket margin $1.78M Estimated recovery +$420K Expected realization ? The assumed share of the addressable opportunity expected to be achieved after customer response and execution factors. Estimated recovery = addressable opportunity × expected realization, in pocket-margin dollars. In this demonstration, an assumption, not a result. 89% Proposed changes ** Pass through the resin cost increase +3.8% **+$190K** 412 items · addressable $210K · expected realization 90% ** Bring three deals back into guidance **+$110K** Corridor floor at renewal of each quote · realization 85% ** Rebate schedule to Tier 2 at review **+$80K** AGR-2207 · paid tier matches earned tier · realization 89% ** Bill freight on orders under $2,500 **+$40K** FRT-POL-02 as written · no expected volume effect Contract-locked items **held out** 64 items under CT-0412 · held to the Mar 1 renewal Current Cost only Recommended Pocket margin run-rate · plan effective Nov 1 Every change ties to a governing record · PL‑BB‑NATL · Q‑7731 · AGR‑2207 · FRT‑POL‑02 Every price **inside the guidance corridor** Contract-locked items **untouched** Create draft price change Price Action Center History Share Halvorsen recovery plan Approved · ready to publish Scope Halvorsen Building Supply · Big Box National · 412 items · 3 deals Changes Cost pass-through +3.8% · deals to guidance · rebate Tier 2 · freight under $2,500 Effective November 1, 2026 Impact +$420K estimated, 12 months Exceptions 64 contract-locked items, to Mar 1 Record PC-1042 Approver Pricing Director, by policy Draft Validate Approve Publish Validation: **passed** · 0 conflicts Approvals: **1 of 1** complete Publish targets: **ERP · CPQ · Rebate program** Realized outcome: **measured against the estimate** after Nov 1 Publish price change Same account and figures as the board above · three successive stages · demonstration data The platform ### One platform. Connected capabilities. Solutions built around your business. Combine analytics, planning, modeling and optimization with pricing, quoting, contracts and incentives, all grounded in shared commercial context. Start with a ready-made solution and adapt it as your needs evolve. **03** Commercial Execution Carry every decision into prices, quotes, contracts and rebates, with approvals. - [**Price Management**List to market to customer to quote, with guardrails.](https://revomo.ai/product/price-management/) - [**Quoting & Deal Pricing**Build, guide and send deals with live pricing intelligence.](https://revomo.ai/product/quote-management/) - [**Contract Pricing & Renewals**Commercial agreements, terms and renewals in one place.](https://revomo.ai/product/contract-management/) - [**Rebates & Incentives**Rebates, SPAs, loyalty and accruals across the lifecycle.](https://revomo.ai/product/incentives-management/) **02** Intelligence & Decisioning Find the leakage, plan the response, model it and find the best move. - [**Analytics & Insights**Margin, mix and performance analytics, embeddable anywhere.](https://revomo.ai/product/analytics-insights/) - [**Planning & Forecasting**Demand, revenue and margin planning against your targets.](https://revomo.ai/product/planning-forecasting/) - [**Predictive Modeling**Elasticity, demand, win probability and commercial response.](https://revomo.ai/product/predictive-modeling/) - [**Decision Optimization**Model scenarios and find the highest-impact price.](https://revomo.ai/product/decision-optimization/) **01** Commercial Context & Data One governed commercial context across every capability and solution. - [**Commercial Data & Context**Your governed, AI-ready single source of commercial truth: customers, products, transactions, prices, costs and agreements, with lineage.*Customers**Products**Transactions**Prices**Costs**Agreements**Commitments**Decisions*](https://revomo.ai/commercial-context/) **Connect through supported connectors, APIs and file exchange.** - SAP - Oracle NetSuite - Microsoft Dynamics 365 - Salesforce - Snowflake - Power BI - Microsoft Excel - Epicor - Infor - HubSpot - Databricks - Microsoft SQL Server - Tableau - Google Sheets - Sage - Acumatica - SYSPRO - Zoho - Google BigQuery - Amazon Redshift - Microsoft Azure - Oracle - PostgreSQL - SharePoint - QuickBooks - Odoo - Shopify - Adobe Commerce (Magento) - SPS Commerce AI & Governance Revomo AI, Copilot and agents, with permissions, policy, approvals and audit, across every group [Explore capabilities](https://revomo.ai/platform/#modules) Start with a solution. Make it yours. ### Manage Price Increases & Cost Recovery One business need, four capabilities, one connected response. Identify exposure, evaluate responses, approve changes and track realization. On the board above, unrecovered cost increases are the largest driver: an estimated $4.38M of the $14.60M opportunity. - 01 [Analytics & Insights](https://revomo.ai/product/analytics-insights/)**Identify exposure** Which customers, products and agreements the cost change touches. - 02 [Planning & Forecasting](https://revomo.ai/product/planning-forecasting/)**Evaluate responses** Pass it through, absorb it, or something in between, on your own data. - 03 [Decision Optimization](https://revomo.ai/product/decision-optimization/)**Recommend changes** Recommend changes that meet your objectives and pricing constraints. - 04 [Price Management](https://revomo.ai/product/price-management/)**Approve and track** Approved changes reach the price lists; realization is measured. Shared commercial context Customers · Products · Transactions · Prices · Costs · Agreements · Commitments · Decisions Governance across the whole flow: permissions, policy, approvals, audit. Starts from the Library - [*Template*Cost pass-through scenario](https://revomo.ai/marketplace/templates/cost-pass-through/) - [*Template*Annual price increase plan](https://revomo.ai/marketplace/templates/annual-increase-plan/) - [*Metric*Cost of raw materials](https://revomo.ai/marketplace/metrics/raw-material-cost/) - [*Metric*Net price change](https://revomo.ai/marketplace/metrics/net-price-change/) - [*Metric*Price increase realization](https://revomo.ai/marketplace/metrics/increase-realization/) Illustrative configuration. Solutions are configured from these capabilities and adapted to your process. See [price increases that stick](https://revomo.ai/solutions/price-increases-that-stick/) and [cost, tariff and freight recovery](https://revomo.ai/solutions/cost-tariff-freight-recovery/). Industries ### Built for the complexity of manufacturing and distribution. Industrial distribution, machinery, building products and chemicals, in depth. The same approach applies wherever prices are negotiated, discounted and settled after the invoice. - #### [Industrial distribution](https://revomo.ai/industries/industrial-distribution/) Rebates, absorbed freight, payment terms and claims, settled after the invoice and never seen on it. [MRO & industrial supplies](https://revomo.ai/industries/mro-industrial-supplies/) - [Electrical, HVAC & plumbing](https://revomo.ai/industries/electrical-hvac-plumbing-distribution/) - [Automotive aftermarket](https://revomo.ai/industries/automotive-aftermarket-distribution/) - [Medical & scientific](https://revomo.ai/industries/medical-scientific-distribution/) [Learn more](https://revomo.ai/industries/industrial-distribution/) - #### [Machinery & industrial products](https://revomo.ai/industries/machinery-equipment-components/) Concessions written into the quote and the contract, then the parts that follow the machine at yesterday’s price. [Machinery & equipment](https://revomo.ai/industries/machinery-equipment/) - [Industrial components](https://revomo.ai/industries/industrial-components/) [Learn more](https://revomo.ai/industries/machinery-equipment-components/) - #### [Building products](https://revomo.ai/industries/building-products-construction-materials/) Job pricing agreed per project, and the co-op, rebates and freight to site that come off after it. Lumber & building materials - Roofing, siding & insulation - Doors, windows & millwork - Plumbing & HVAC supply [Learn more](https://revomo.ai/industries/building-products-construction-materials/) - #### [Chemicals & materials](https://revomo.ai/industries/chemicals-materials-process-industries/) Index and formula pricing that lags the input cost, and surcharges that never make it onto the invoice. Specialty chemicals - Coatings & adhesives - Plastics & resins - Metals & industrial materials [Learn more](https://revomo.ai/industries/chemicals-materials-process-industries/) #### Your industry The same approach, in your terms. [Commercial Context](https://revomo.ai/commercial-context/) carries your industry profile and glossary as configuration, not a rebuild. *Packaging**Food & beverage distribution**Electronics & components**Medical devices**Wholesale & foodservice**Agricultural inputs* [Assess your margin opportunity](https://revomo.ai/margin-assessment/) Free · NDA on request · five business days Why Revomo ### One commercial context. Every decision has lineage. Trace commercial changes to their supporting records and approval history. - **One commercial context** Customers, products, transactions, costs, prices, quotes, agreements, rebates and policies stay connected through the whole decision lifecycle. [Commercial Context](https://revomo.ai/commercial-context/) - **Prediction to controlled action** Move from predicting likely outcomes to choosing and executing the best response without breaking context. [Governance & security](https://revomo.ai/enterprise/) - **AI grounded in your context** Intelligence grounded in your governed commercial model. [Revomo AI](https://revomo.ai/revomo-ai/) - **Built for industrial B2B complexity** Customer-specific pricing, contracts, rebates, freight, cost volatility, hierarchies and negotiated exceptions are native to the commercial model. [Industries](https://revomo.ai/industries/) Customer proof Taymor **7 weeks** to production **40M** price records managed [Customer success](https://revomo.ai/customer-success/) ### Ready to improve how pricing decisions get made? See how Revomo can help you find margin opportunity, determine the best commercial response, and turn approved decisions into controlled action. [See Revomo in action](https://revomo.ai/contact/)[Assess your margin opportunity](https://revomo.ai/margin-assessment/) Built for manufacturers and distributors. Start with one commercial priority and expand from the same platform.