# Build the business case for Revomo > Walk an illustrative price-to-pocket waterfall to see where margin leaks between list and bank, then test your own assumptions about improvement, timing and investment. Source: https://revomo.ai/business-case/ --- Business case ## Where margin leaks, and what recovering it could be worth. Walk the price-to-pocket waterfall to see where margin leaks between list and bank, then test your own assumptions about improvement, timing and investment. Illustrative throughout: the free assessment does the same on your own extracts. Test your assumptions[Assess your margin opportunity](https://revomo.ai/margin-assessment/) The leak you can’t see ### List price never reaches the bank Every step below drains margin, and each one lives in a different system, owned by a different team. Finance sees the invoice line; almost no one sees the pocket. Tap any step to see who owns it today. On one shared commercial context What finance sees today Annual sales $250M $1B $5B Illustrative example. The steps and their percentages are an example, not your data or a benchmark; the assessment maps yours from your own extracts. Why one commercial context ### Every lever on one governed record Margin doesn’t leak because of bad decisions, it leaks because no one can see the whole walk. Pricing, discounts, promotions, rebates and contracts each live in their own tool, so the cumulative giveaway never lands in one view until it’s already in the rear-view P&L. Today: five disconnected systems Pricing / CPQ Promo spreadsheets Rebate system Contract repository BI exports No one sees the pocket until quarter-end. On Revomo: one shared commercial context Pricing Discounts Promotions Rebates Contracts The price-to-pocket picture is in front of the person deciding a price, quote or agreement. Test it in your P&L ### The economics on your assumptions Enter your revenue and margin, set the improvement you consider plausible, and see how it would flow into operating income. Revomo publishes no benchmark; an evaluation sizes the opportunity on your own data. Your assumptions Illustrative example loaded: rounded assumptions, not typical, expected or a customer benchmark. Edit any field. Annual revenue Revenue in the scope you want to evaluate, for one year, in US dollars. Enter a number of zero or more. Operating margin today Operating income as a share of revenue today. Used only to draw the P&L; the outputs do not depend on it. Enter a percentage between 0 and 100. Assumed margin improvement Your assumption, in basis points of revenue. 100 bps is 1.00%. A user input, not a Revomo benchmark. Enter a number of zero or more. First-year realization The portion of the assumed annual opportunity expected in the first year after timing and execution effects. A user assumption, not a Revomo prediction. Enter a percentage between 0 and 100. Estimated first-year investment The costs you want to evaluate: subscription, any services outside the included scope, and internal effort. [Published pricing](https://revomo.ai/pricing/) Enter a number of zero or more. Load illustrative example Clear Illustrative annual P&L Line | Today | With your assumption | Revenue | – | – | Cost of goods and operating costs | – | – | Operating income | – | – | Assumed improvement, first year | – | – | Operating income with your assumption | – | – | Operating margin | – | – | Enter annual revenue and operating margin to draw the P&L. The improvement line follows the assumptions below it. Illustrative results Illustrative annual opportunity – annual revenue × basis points ÷ 10,000 Needs annual revenue and an assumed improvement. Illustrative first-year benefit – annual opportunity × first-year realization Needs the inputs above and a first-year realization. Illustrative first-year net benefit – first-year benefit − estimated first-year investment Needs the inputs above and an estimated investment. Illustrative estimate based on your assumptions, not a forecast or guarantee. Validate revenue scope, recovery potential, timing and costs before using it as a business case. **What this model does not show.** Whether the improvement is available in your business. The free margin assessment answers that from a quarter of your own invoice and adjustment extracts, and an evaluation sizes the opportunity on your data against success criteria you agree. ### See it in your own P&L Bring a real slice of your portfolio. In a working session we show where margin leaks end to end and model the recovery against your numbers. [See Revomo in action](https://revomo.ai/contact/)[Assess your margin opportunity](https://revomo.ai/margin-assessment/) [Why teams choose Revomo](https://revomo.ai/why-revomo/) FAQ ### Common questions Where does the margin improvement come from? From three places, and we do not publish a benchmark for how much. Less leakage across discounts, rebates and agreements once they are visible in one commercial model; better price realization from guidance that accounts for cost and market; and faster repricing when cost or demand moves. How much each is worth depends on where your margin leaks today. Is the model on this page realistic for us? Treat it as illustrative. The model is a calculator you adjust to your own revenue, margin and an improvement you choose; it is not a Revomo result or benchmark. In an evaluation we size the opportunity on your own commercial data against success criteria you agree, before you commit. Why does it matter that pricing, rebates and contracts share one model? Because margin leaks between systems. When pricing, discounts, rebates and contracts each live in a separate tool, no one sees the cumulative giveaway until the quarter closes. With shared commercial context, the price-to-pocket picture is in front of the person deciding a price, quote or agreement, at the point it can still be changed. How long does it take, and how disruptive is it? It depends on the scope of the first solution, the systems being connected and how ready the data is. Revomo does not replace your ERP or CRM; it reads from them and publishes approved changes back through configured workflows. The Activation and Success Plan records the scope, who does what on both sides and the target dates before work starts. How is the margin number defensible to our CFO and board? Every figure traces to the record behind it. Each recommendation shows its assumptions, inputs and evidence, and every action carries lineage and an audit trail. Actions proceed through approval workflows, so finance can see how a number was produced and who approved the change. The Activation and Success Plan includes a value review of realized results against the modeled case. What does it cost? Every subscription includes the Commercial Data & Context foundation at $18K a year, and you add capabilities individually at published Growth rates. Users are unlimited, with no per-seat fee. Standard implementation is included for the scope recorded in the Activation and Success Plan; bespoke integrations, custom development and material data remediation are scoped separately. [Pricing →](https://revomo.ai/pricing/)